Introduction About Digital Marketing

Introduction About Digital Marketing and its Benefits

Hiya !  Are you beginner in online marketing?

And you are blogger, and advertise your product or services? Or your traditional marketing techniques are not doing well?

Don’t worry here is the solution for all your problems. Online Internet Marketing is a right place for advertise your brand, product or services. Any type of advertisement done through internet is called as Online Marketing.

With the constant growth of web technologies, people are connecting with web day by day and started spending their maximum time on internet. Marketing is all about targeting the right people for your products at right time and in right place.

Earlier people prefer to do offline marketing for selling their products and services but now the way people shop and buy has tremendously changed. Offline Marketing is not as much effective as earlier. Online marketing is much more in trend nowadays and also it is where you get the right people for marketing of your products and services as people spend most of the time on internet.

What is Digital Marketing?

Digital Marketing is key term used to Market your products and services through online activities. It facilitates the customer with exchange of ideas, products and services that satisfy the both parties. Digital Marketing can be done both online and offline.

Key Component of Digital Marketing

There are many key components of Digital Marketing such as:

  • Social Media Marketing(SMM)
  • Content Marketing
  • Affiliate Marketing
  • Email Marketing
  • Search Engine Optimization(SEO)
  • Game Advertisement
  • Display Advertisement(Banners Ads)
  • Pay Per Click(PPC)
  • EBooks
  • Website Design
  • Infographic
  • Blog Marketing

Brief Introduction About Digital Marketing :-

  • Social Media Marketing :

Social Media Marketing is art of producing website traffic through online social group for generating traffic for your site. It works as an important tool for increasing your product sales, conversion, add exposure, page views, and sales tracking. It is a simplest technique to increase your site popularity and bring your potential customer to niche area. There are many popular social networking sites like Facebook, LinkedIn, Twitter and more which help to increase traffic for your site.

Content Marketing is new buzz word in field of Digital Marketing. In simple words, whatever you use like videos, text or images to tell the story of your company or products is content marketing. The main purpose of content marketing is attract or influence audience through  content by sharing text, images or videos to increase marketing of products or services. It is basically communicate with target audience through valuable content without selling. 

  • Affiliate Marketing :

Affiliate Marketing is another important tool of Digital Marketing. It simply paying someone else to promote your product or service on their site to generate business for you and increasing traffic of your site. Every person or affiliate who advertises your product on his site can earn money through promotion for each buyer who makes purchase of promoted products. 

  • Email Marketing :

Email Marketing is a kind of direct digital marketing via electronic mail (E-Mail)  as a way to connect with the consumer directly for advertisement of products. In simple terms, it is a way to reach target customers directly at very low cost then other forms of advertisement or media exposure. 

Search Engine Optimization Which helps to “Improve your Website’s ranking in organic results of search Engine”. It is a process to improve the visibility of website to audience on search Engine. In other words, optimization methods help to improve website’s visibility on first or second page of search engine organic results.

In-Game Marketing refers to advertisement of product or service in computer  and video games. It allows advertiser to advertise their brand or product in digital games. Advertisers pay for promoting their products and integrate ads into digital games. In-Game advertisement option is highly customizable.

  • Display Advertisement :

Display Advertisement is advertising the product in box of websites which can includes large text billboards, traditional banner ads, text, audios, flash videos, text or images. These ads are displayed in different section of website which is particularly kept for paid banner ads. 

  • Pay Per Click (PPC) :

PPC is one of the most popular technique of digital marketing, it is highly recommended strategy  to increase the traffic of your site. In PPC, popular search engine like Google, Bing, and Yahoo allows individuals or business firm to buy business listing in their search results and these are displayed above all the non-paid  search result. Advertiser has to pay to search engine every time when someone clicks on the link of sponsored listing. 

  • E-Books :

E-Book is generally referred to as an internet version of a printed book which is made available on internet in digital form. It may consist of text, images or both. It is also called electronic book because you can access e-book on internet or your computer system. 

  • Web Design:

  As face your Company, Design of your website must be clean, professional, unique and easy for all visitors to navigate. When designing your website, focus on various techniques, which looks attractive and innovative. Such as call to Action button, Web Browser friendly, Relevant Keywords. 

  • Infographic :

Infographic has become much popular over the internet. Submit your Infographic website submission and provide reference links to your homepage. These images differ from other website images, which will be helpful to drive the traffic. Some popular Infographic sites are visual, reddit, Submitinfographics, Nerdgrpah and many others. 

  • Blog Marketing:

Blogging has grown in term of popularity. Many business owners are nowadays using blogging platform such as WordPress for building their sites and posting blogs and many people have created business from blogging. Blog Marketing is process of reaching target audience by using blogs. Many Bloggers write and post blogs to their site and make them easily accessible to audience.

Benefits of Digital Marketing

There are many advantages of Digital Marketing over traditional marketing and there are lots of reasons that why people prefer digital marketing over traditional marketing. In traditional marketing people use to advertise the product through newspaper ads but you also know that there are only few people who actually  read the newspaper ad but through the digital marketing you can get the effective results within short period of time.

Apart from that there are also many other competitive advantages of using Digital Marketing. Many Business firms use Social media as the main tool for marketing of product and services through which they can get clients feedback and work on their needs for maintaining long term relationship with clients.

Some other advantages of Digital Marketing:-

  • Increase Brand Recognition
  • Increase customer satisfaction
  • Reduce cost of sales
  • Provides target results
  • Build brand loyalty
  • Provides Convenience
  • Cost Effective
  • Improves Search Engine Ranking
  • Increase Website Traffic
  • Increase Online Sale Conversions
  • Improve Internal Communication
  • Generate Leads

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