SEO blunders, issues, audits, recommendations, and tips, all will form part of this article. When you have a business online, your primary goal is to make your web pages user-friendly, visible in the search pages, effective, and easy to navigate. Therefore, you need to do all things possible to make your website perform better, drive traffic, and boost sales.
According to an article published on Searchenginejournal, mastering the basics of SEO is not enough these days. If you would want to beat your competitors in business, you need to move past the fundamentals and implement the essential technical SEO tactics. Here are they:
- Minimize and improve photo size without compromising visual appeal
When your website takes several minutes to load, the first thing you need to check is the images because heavy visuals make your web pages load slowly. Here, we are not discussing the PC screen but its disk size.
Did you know that website photos also download numerous bytes on a web page? It makes the server take additional time than required to load all the content. Therefore, you need to optimize the slow-loading pages to improve the performance of the server. Optimization in this context means eliminating unnecessary data and bytes. You know that JPEG, PNG, and GIF are common image extensions, and therefore, you will find many ways to compress the images.
If you follow the correct SEO roadmap strategy, you will optimize the visuals using page insights, change GIF into PNG, minimize quality to 85 percent for JPEG photos, choose vector formats, and so on.
- Do not load your pages with too many elements
Over the years, your website is crammed with redundant content, design elements, plugins, and visuals, which you need to clean. If you have a WordPress (WP) site, you may test several plugins and set these up on your website only to realize that they are unnecessary. You can deactivate the plugins, uninstall them, but WP sites leave traces in the database, thus making your web pages load slowly.
Sliders were popular for some time, but current testing has indicated that they make your website slow and adversely affect conversions. Again, sliders load your pages with many things that your website does not require. The solution is simple; eliminate them. Install only those plugins and components that you need. Remove all things redundant.
- Make your web pages mobile-friendly
You know that most people use their smartphones to browse the web and Google pays much importance on mobile indexation. Therefore, you must make certain that your web pages are optimized for mobile devices including smartphones and iPads. It means designing your website keeping in mind its functionality and speed. Usually, responsive design is preferred instead of creating a different mobile version. You can test whether your site is mobile-friendly or not by using Google’s mobile-friendly test page. A mobile-friendly site will load fast and drive quality traffic.
Now that you have these tips handy, use them to make your website load faster. Remember a slow site will lead to bounce rates.