Web Design Tips and Tricks to Help Your Business Improve Traffic and Profit. Websites are one of the most important marketing tools in today’s business landscape. It’s where customers learn about your brand, view your products or services, and contact you when they have questions. Not investing in a proper website is a fatal mistake for any business owner.
Web design determines the color, layout, text style, and effects seen on your website. It should reflect your brand while also encouraging your visitors to browse — think of it as both your store and your salesperson.
Proper web design increases not only web traffic but also profit. Here are some reasons a great website appeals to customers:
- Adaptability. A well-designed website looks great on any and all screens. A poorly-designed website could turn away customers because of navigation difficulty on their devices.
- Speed. Good web design doesn’t rely on dramatic effects that slow down your site loading speed. Proper positioning of text, photos, and other graphic elements should be enough to draw in the eyes of visitors.
- SEO. A search engine optimized website means your business is visible on search engines like Google and Yahoo. Nothing brings in web traffic like a recommendation from the most trusted search engines on the web. By investing in both an SEO company and a skilled web designer, you’re ensuring that your site gets the views it deserves.
- Content. Your website might be delivering the internet’s best content in your industry, but a poorly-designed site won’t intrigue visitors long enough to click on your “Blog” section. Both design and content should be tailored to the needs and interests of your market. Hire search marketing agencies such as SERPco SEO that help you adapt your website to your market and the industry to which your business belongs.
1. Choose colors that reflect Your brand and that are easy on the eyes
Color is crucial. A clean-looking website with a splash of your brand’s colors will make your site memorable and easy to navigate.
Choosing colors for your website shouldn’t be difficult if you have an established visual branding. Make your logo prominent on the website, and have your designer match certain elements to your logo’s colors.
For instance, the KitKat website uses its signature red as its website background. However, note that they use white for the background of all the text on their page, making reading easy and neatly organizing the website’s sections into groups of white rectangles.
2. Make important information prominent
When designing your website, ensure that the most critical information is the most accessible. That’s why menus are at the top of the page: so site visitors don’t have to search the website for links to the site’s blog, about page, and contact page.
Similarly, keep your website navigation-friendly by putting your logo and menu at the top of the page. Feature your best offers at the top, as well. Spotify’s business model revolves around people signing up for their music streaming service, which is why one of the first things you see when you open their website is a “Get Spotify free” button.
3. Use trust Symbols on your website
“Trust symbols” refer to a recognized logo, badge, or button on your site that signifies your website as credible. Here are examples of trust symbols you can get on your site:
- Accreditation badges, e.g., the Better Business Bureau (BBB) accreditation
- Payment options, e.g., the PayPal Verified badge, the Google Trusted Store badge, the logos of the credit cards your store supports.
- Security badges, e.g., the McAfee security badge.
Having trust badges on your site encourages visitors to trust your website and satisfies any doubts they might have about purchasing your products or services.
4. Emphasize your freebies (and don’t make visitors work too hard for them)
This tip is rather simple: make sure your freebies scream “FREE!” Emphasize that your free whitepaper or free template is free by setting the word in bold, underline, or italics.
Additionally, don’t turn your site visitors off by making them answer a form that’s longer than most college application forms.
Most “freebies” actually come at the price of a mailing list subscription, which means all you need are a visitor’s name and email. Keep it short and sweet, and no one will mind signing up for your newsletter.
A well-designed website isn’t just easy on the eyes, but it also does wonders to improve your site’s SEO. Investing in web design is a step in the right direction if you want to increase web traffic and bring in profit.