Author: Raman Arora

Search Engine Optimization (SEO) is the lifeblood of online digital marketing. A combination of various strategies and best practices, optimization aims to drive Online Business growth by increasing site traffic and converting potential customers.  SEO is relatively cost-effective and provides long–term results, making it an invaluable...

Keywords are long-tail or short-tail. When it comes to the  short-tail Keywords, they’re short phrases with a general meaning, for instance, “women's bags”. These are also a couple of times called “head” words. On the contrary, long-tail Keywords are longer, more precise search phrases, which...