Category: Marketing

Media planning has been the first step in marketing campaigns for many years. Can you guarantee that your brand’s experience exists only within the media? In reality, people want to interact with the brand. That makes it essential to integrate

Most business owners have challenges surviving on the digital platform. This is because of the stiff competition from millions of other websites and the ever-changing search engine algorithms. Most businesses that do not benefit from digital marketing are those that

Since the internet became a staple in modern homes, businesses have been investigating ways to update their online marketing efforts and stay ahead of ever-changing trends. This is a continuous struggle for many businesses, as implementing changes is costly, and

Marketing and Human Resources might seem like two very different departments with two diverse functions. Marketing is focused on encouraging customers to purchase services or products to keep the business running while working with other teams to have those offerings