Since the internet became a staple in modern homes, businesses have been investigating ways to update their online marketing efforts and stay ahead of ever-changing trends. This is a continuous struggle for many businesses, as implementing changes is costly, and best practices often become obsolete within a short period. Here are 10 Ways to Update Your Online Marketing Efforts.
Here are ten ways you can update your online marketing efforts to reflect the trends of today and tomorrow.
Revisit Your Business Plan
Many businesses make the mistake of using a business plan to get started, then allowing it to collect dust on a shelf somewhere. A business plan can be used to shape an overall business playbook that will guide your business efforts an marketing strategy (read more here: https://blog.waveapps.com/how-to-start-a-business-a-complete-playbook/).
Reviewing your business plan will allow you to evaluate your alignment with your original brand strategy and make critical decisions about what needs to change going forward.
2. Do a Brand Audit
It’s important to do a brand audit on an annual basis. During this exercise, you’ll go through the various aspects of your online marketing efforts– your website, content, social media, etc.– and ensure that everything is cohesive and purposeful. Look to ensure that everything matches your logo, color scheme, and tone. Talk to your customers and target audience that has yet to convert to customers for valuable insights and feedback.
3. Create or Update an Automated Sales Funnel
Creating an automated sales funnel is an effective way to create a connection with potential customers. The process is front-loaded, with a lot of time and effort put up front, but creates a continuous influx of potential customers with no additional effort post-launch.
If you already have an automated sales funnel in place, take time to review its effectiveness and see what changes you could make to convert your customers or find new leads.
4. Create a Monthly Google Analytics Report
Google Analytics is an invaluable, free tool that many businesses fail to use effectively. Track your analytics monthly. This creates a better high-level view of your marketing, tracking trends related to specific campaigns and seasonality to your business. This will help you create future campaigns and adjust your marketing efforts as needed.
5. Create Regular Blog Posts
Get back to basics by posting regular updates on your blog. This will improve your SEO and help Google recognize your website as an authoritative, relevant website that your audience should see. It also drives traffic to your website through social media efforts.
6. Revisit Social Media Trends
Social media is continuously changing their standards, rules, and algorithms. Set aside some time on a regular basis to stay up to date on social media trends. For example, Facebook used to be the be-all-end-all of social media marketing. Now, Instagram images get up to 23% more engagement than their Facebook counterparts.
7. Evaluate Your User Experience
Don’t neglect your website in favor of social media marketing; your website is still a powerful marketing tool. Invest in research to evaluate the user experience on your website or app. Take a look at both the desktop and mobile versions of your site to see what’s working and what needs to be updated.
Having a social media presence is no longer sufficient for success; you need to converse with customers and acknowledge their comments and responses. Reciprocate likes and comments to support your supporters and strengthen your bond with customers.
9. Evaluate Your Tools
There are plenty of tools to make online marketing easier for large enterprises and small businesses alike. Take time to evaluate what tools are working for your marketing efforts, what new tools are available, and which tools aren’t adding value.
10. Share Content Elsewhere
Don’t just focus on adding content on your blog; share your knowledge with other sites. By discussing topics relevant to your business through guest posts on other websites, you improve your SEO both actively and passively. This will both create brand awareness and drive people to your website by linkbacks.
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If online marketing seems overwhelming, focus on a few items and do them well. Every little bit helps drive customers to your business.