When I started creating a website using WordPress, I had never heard the term Search Engine Optimization (SEO). On that time, I knew that building a website is not quite enough. Once you create it, the next step is to find a way to promote the website. In 2014, I believed that a word of mouth is the best way to advertise a website. I had no idea how to promote a website over the Internet. So, I searched on google about online marketing techniques, and then there were many ways to promote your websites, like SEO, SEM, SMM, SMO and much more. So, I read about that, How they can use and what is the difference between them. So, I am going to share you about their meaning and difference.
An Introduction to Search Engine optimization (SEO)
Google defines SEO stands for search Engine Optimization Which helps to “Improve your Website’s ranking in organic results of search Engine”. It seems very simple, so, let’s elaborate more on this. Actually, it is a process to improve the visibility of a website to the audience on search Engine. In other words, optimization methods help to improve website’s visibility on a first or second page of search engine organic results. Newbie to SEO? Have a look at this Article.
- Beginner’s Guide About Search Engine Optimization and SEO Techniques?
- What is Search Engine Results Page (SERP) – SEO Guide
- A difference between On-Page and Off-Page SEO 2017?
- Top 25 Off-Page SEO Techniques to Increase Your Website Ranking!
Brief Introduction about Search Engine Marketing (SEM)?
Most of the times, people don’t differentiate the terms SEO and SEM, they consider similar to both of them. Although these two have may very close origin and meaning. But, both are different from each other. Let’s check what Google defines the term of SEM (Search Engine Marketing).
“The online advertising platform helps to a visitor to find your website on search engine results pages. Basically, it uses pay-per-click (PPC) or a bidding model which charges to advertisers when someone clicks on their ad at search Engine. (Also referred as Cost-per-Click or CPC)”
In some other words, SEM called as paid advertisements Google Adwords, Bing Ads any other methods of online advertising. It displays the click and impression measuring results and creates a campaign for advertising as well. You can set your budget and expect the return of investment. It is the fastest way to get your website display on the first page of search Engine results. The website results display as sponsored ads at the top of organic search engine results with help of keywords.
- How to Setup A Google AdWords Account – A Beginner’s Guide
- How to Create Google Search Network Ads Campaign in AdWords
Brief Introduction to Social Media Optimization (SMO)
So, now we know about Search Engine, let’s discuss Social Media. SMO stands for Social Media optimization. In other words “Social Media Optimization helps to increase the visibility of your website’s Social media profiles, social activities and published content, which helps people to search the resources and information related to your content. Moreover, it helps to drive traffic to your blog or website, make it easy to share for others in their circle, create a community around your brand and helps search engine to index your social media activities, social profiles and blog posts with ease.”
At the End, if you are running your business website or blog, then create Social Media profiles on Facebook, Twitter, LinkedIn, Instagram, Pinterest, Reddit etc and share the content of your blog and website. In addition, you can add social media buttons on your website to share your website content on their social media profiles.
Brief Introduction to Social Media Marketing (SMM)
As per the paid marketing strategy, SMM is similar to SEM that stands for Social Media Marketing. If you are familiar with Facebook ads, then you know that SMM is a quick action. With this paid advertisement process, you can increase your brand exposure and broaden your customer reach.
- Six Components of Successful Online Marketing Strategy
- Top 7 Steps For Social Media Marketing Strategy Makes Better
- Top 10 Ways to Increase Traffic to Your Site through Facebook
What is Right Place for you?
So, we have defined that SEO and SMO are two methods that you have to implement youself and other two methods SEM and SMM require paid advertisement according to the budget. Although, SEM and SMM can provide you fast results, which are limited to the size of Budget. But, SEO and SMO are long time solutions, if you have done right, run your desired results continues for business growth. So, what is right for you? All of them depend upon business goals and quick results.
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