Brand awareness is extremely important for many businesses. After all, it’s a way to stay relevant to your customers and many people all over the world! For example, people start to ask for Kleenex rather than the usual tissue, or Coke when asking for soda! Because these brands have become so well-known, they are now used in replacement of generic terms. While it may take long for you to move up to this status, it’s still crucial to do the most you can to boost your brand awareness. It’s not easy, but it certainly is doable with the proper strategies! So read on as I show you the ten ways to build your brand awareness in 2019.
What exactly are ways you can begin building your brand awareness, whether you’re a personality or company? Here are the top ten tips you can follow now:
- Add Referral Programs
Many people want to spread word about what you have to offer, so long as there’s something in exchange! Referral programs are great for that, such as Dropbox, which gives users an extra 500MB of extra storage for every friend they’re able to refer. It creates a lot of exposure for your company, so rather focusing on advertising costs, go for referral programs or perks which can entice users.
- Have the Impressive Content and Infographics
I always say content is king in SEO, and it’s similar when you want to boost brand awareness. With valuable and awesome content, people will want to share it as well, getting your name known all around social media and blogs. Go for valuable guest posts or create your own content which is SEO-friendly, getting you up there for people to discover. Opt to create and post infographics as well, which is a more visual form to share content (and is extremely shareable!).
- Free Versions With Your Watermark
Many online products and software’s offer free versions for users to utilize, which encourages them to purchase the full version after trying it out! It’s also best that you add a logo or watermark of yours, which has them want to purchase the full version. Even if people still use the free version, your logo will still help spread word about your services and build your brand for more people to check out.
- Get Local Partnerships and Influencer Marketing
If you’re a local-oriented business, then one of the best ways to build your brand and have people within your immunity more aware of it is partnering with fellow businesses and events. Partner and build networks with various businesses around town and create or join events together. Sponsoring local charities and teams can also help people discover your business, doing a lot of great things for your brand.
- Car Wraps and Freebies
A classic brand awareness strategy is by using a car wrap, which attracts a ton of attention. This is best for local-oriented businesses as well, using it on company cars or your own!
Besides this, another way to raise brand awareness is through giving free things. Small freebies like frisbees, pens, or even coasters with your logo can help to get people learning about your brand and its offerings.
- Contests on Social Media
People love freebies, but go a notch higher with the prize and hold contests which has contestants sharing posts or links of yours, even liking your page for future updates. With many people ramping up your engagement and sharing your posts, more people will see what you have to offer. As a result, this builds brand awareness and gives you a new audience for future posts.
- Having Pro Storytelling and the Unique Personality
If you want your brand to be remembered, then have the stellar story behind the brand to connect with your clients and potential customers. Furthermore, give your brand the fun and relatable personality and identity. Adding comedy and color to your brand can make it memorable to many. From hilarious commercials to content, it increases shares and engagement, resulting in better brand awareness.
- Go For Podcasts On Your Website
Consider starting an industry podcast where experts are interviewed or topics related to the industry are talked about. This helps build your company brand while developing more connections in the field. It’s perfect for industries without many podcasts on that certain niche. If you’re not ready for this yet, try out podcast advertising to still get your company’s brand out there.
- PPC or Paid Social Advertising and Remarketing Campaigns
Get your brand seen from many search engines and social media networks with the help of paid advertising. It puts your name on top of search engines or on suggested visits on social media. Just make sure that you have the budget for it and learn to create the enticing advertisements that will entice users to visit your page.
- Social Focus and Controversies
With a ton of social media networks available, you may want to consider social focus to save your time. Focus more on social media accounts that do better, without totally abandoning other accounts. You can find out what networks help you best through analytics.
Posting about controversial topics on your social media accounts will help as well, gaining even more attention from today’s’ hot topics.
Wrapping It Up
If you haven’t taken action in boosting your brand awareness, now is the perfect time to begin! When you promote your business name and have customers remember it, the more the word spreads and your company grows. It takes time but it will be worth it for a successful business ahead.
Hopefully, this article on the ten ways to build your brand awareness in 2019 helped you out! So don’t wait any longer and look into any of these tips now and even hire companies like Joel House to help you do the work.
If you have any questions or want to share your tips and experiences on boosting brand awareness, then comment below. Your thoughts are much appreciated!