Social media has become an integral part of our daily living, which makes you wonder how people used to cope without it. Over the past decade, social media has transformed the way businesses, politics, and even healthcare work. The number of social media users continues to grow every day- estimates have it that the number of these users today is about 3.196 billion. Almost every brand or business has an account in one or more of the social media platforms. Businesses have learned to use tools such as Sharedcount to track the likes and the shares their posts get. Here are some of the ways that social media has transformed the business world.
1. It has brought along targeted advertising
Social media has become one of the best advertising tools that we have today. There are a couple of social media platforms, and each has its specific customers. Once businesses understand where there target customers lie, they can tune advertising to reach their specific customers. Facebook has been one of the most popular platforms for advertising and businesses that rely on it range from real estate to financial institutions. Social media platforms have a lot of users, which makes it easy for businesses to advertise to their target consumers. It has become much more comfortable compared to the earlier days where businesses advertised on websites where they thought their potential clients could be.
2. Real-time Customer Service
Customer service plays a huge role in the success of any business. The better you make yours, the higher the chances of your business to outrank your competition. Unlike earlier times when customer service required investing in time, people, and resources, social media has made it quite an easy task. So easy such that even small businesses can provide excellent customer services to their clients. The best part about social media and customer service is that businesses can offer real-time responses to customer inquiries and comments.
3. Content Marketing has Become Easier
Content marketing is one of the most efficient ways to sell your product or service to your customers. Since the advent of social media, content dissemination has become seamless. You no longer have to have an email subscribers list, write on a blog, or look for other bloggers to pass your content to potential clients. All you need to do is use the social media platforms and post your content for all of your followers to see. Interestingly, posting content on social media is free, and you get to reach a wider client base than the traditional methods, which of course weren’t free.
4. Businesses Become more visible
Another way that social media has changed the world of business is making different business more visible, including small businesses. Social media is like a small global village where you can sell your product or service to anybody. Businesses that have taken the initiative to invest in social media can grow because they reach more people compared to those that don’t.
5. Getting Feedback has Become Easier
Social media has seen to it that customers have the upper hand as compared to big businesses. Earlier on, if a customer had a complaint or was disappointed by a product or service offered, only the business and those affiliated with the client knew about it. Today, if a customer has a complaint, he can post it on a social media channel, and all your followers will know about it. This has forced businesses to tune their customer service towards better. Additionally, businesses are now able to get timely feedback about specific products or services. All that you need to do is post asking people what they think about your products and service and their experience. It has become that simple.
Social media has made things a lot easier for businesses in the sense that they can reach more customers within a short period. Unlike earlier times when businesses had to invest a lot in time, resources, and people, social media is free to use, and it provides better reach. Social media helps businesses solve some challenges that would otherwise be hard to tackle without it.