When it is about the proper optimization of a web domain for any business venture, the brand, as well as a third-party SEO expert, knows the importance of the various free tools available. These SEO tools provide a venture owner with the advantages that include various advanced features; from storing data to online assistance.
In case you are new to the world of SEO, it is quite understandable that you won’t have any idea about these utility tools that can be leveraged for your benefit. If we are honest, there are over 100 different tools to aid you with the proper optimization of your domain. An expert and professional SEO service like the Kick Media SEO determine the value of these free tools depending on the following criteria.
- A free and easy to use tool with no hidden costs or activation charges
- A tool to provide data above the average value and actionable intelligence
- A tool that is popular among the SEO experts and within the business community
The following section of the post is a comprehensive list of all the free and easy to access/use tools for optimizing your domain. Here we go.
Tools for data analytics
There are a number of free to use SEO tools for the Data Analytics part of the optimization. Here you can assess the performance of the keyword searches, SERP management, keyword evaluation and analysis of competitor profile.
1. Bing Webmaster
Everyone knows about Google Webmaster with its variety of features. But the Bing Webmaster is a tool that performs very well as far as search analytics is concerned. Search and analyze vital site data like crawling and keyword report generation using the Bing webmaster tool.
2. Google Analytics
The most popular tool for web analytics as far as SEO is concerned. It is a free tool and works superlatively with all the Google products, including Data Studio, Optimize and the Search Console.
3. Data Studio
When you are looking to merge data from different sources, including the Search Console, and Google Analytics look no further Data Studio. Not only can you visualize but also share the data using this tool.
4. Google Analytics Annotations
This is an easy access tool and has a plug-in format for Google Chrome. The Analytics Annotation will enable you to get a clear picture for any dip in traffic and the various factors that might have affected it. If you want to generate reports on how traffic gets impacted, the Annotation tool is the best.
Tools for crawling and indexing
1. Beams Up Up
This one is free to use a desktop crawler. However, the Beams Up Up won’t offer you all the features like the fully functional and loaded Screaming Frog, but you still get a fully functional crawler. But keep in mind that the tool is limited to only Windows devices.
2. Screaming Frog
If you are looking to perform small scale site audits you can use the Screaming Frog. The free version allows about 500 URLs per crawls. There is a paid version available as well with better functionality and full features; still, the free version has its benefits as well.
Tools for keyword research
Keywords being the most vital component of SEO, there are several tools available for performing keyword research.
1. Answer the Public tool
If you are looking to get your hands on a question list for a set of keywords, this is the perfect tool to opt for.
2. Keyword Planner
If you are in the habit of buying Google Ads and this free tool is just for you. It provides you with all the data that you need as a brand for planning high-value keywords. You can add filters according to the country and your geographic location. The data mining is all from Google so you can be sure of global coverage. Once you get used to the tool, you can even search for metrics, including the competition and volume as well.
3. Keywords Everywhere
This is a top-rated tool used by many SEO experts worldwide. There is a browser extension available for Chrome as well as Firefox, and it provides you with access to keyword suggestions. You can use the tool at tandem with the Google Search Console for better results.
Tools to aid linking features
There are several free tools that you can use to assess the linking features as well as the back-links.
This is the perfect tool if you are looking to remove penalties. It is a bit tricky to find since you are not supposed to require it. But if you are looking to fend off negative SEO, then Disavow is perfect for you.
2. Link Miner
The Link Miner is a free to use extension for your browser with link building features within your domain. You can locate broken links for all your domain pages and check through all the necessary metrics for linking.
Tools for building local SEO
There are several free tools for building up local SEO as well.
1. Google My Business
This is the primary tools when you are looking to optimize the local SEO. If you are looking to claim a business locally, respond to reviews and view/manage the listing data, Google My Business is just the tool you are looking for.
2. Google Review Link Generator
If you are looking to generate a review for your domain and products on offer, you need to provide the URL to the users. The Review Link Generator is the tool to use.
Tools for optimizing mobile SEO
Since there is increasing usage of handheld devices, it is essential to optimize your domain for mobile phones as well.
1. Mobile First Index Checker
Since the mobile version of the site needs to vary from the desktop site due to screen resolution differences, the Mobile-First Index Checker is the perfect tool for structuring the domain for the handheld screens.
2. Mobile-Friendly Test
To check whether the domain is genuinely mobile-friendly use the Mobile-friendly Test Tool. If your webpage passes the test, then you are ready to take on the mobile world. SEO tools are essential to add strength to the existing optimization strategies. Invest in an expert SEO agency to get all the guidance that you need