Both internal and external links are important to facilitate crawling of websites by the search bots. On reaching the first page of a website which is usually the home page it starts rendering the page and then follows the first link. It helps search engines to discover which pages on the website have a close relation to one another and cover similar topic or subject matter. The links direct Google to other pages relevant to the page that it is presently crawling.
Creating good content is a necessity for obtaining good ranks in search results, but it can only happen when Google can pick up the content easily. Google finds your content somewhere on the web by following the links that lead to it, and herein is the importance of internal links. In addition, Google gets an idea about the structure of your website by looking at the internal links. Internal links are also important because it gives a structure to your website by establishing a hierarchy on your site. You can use the links to assign different values to the pages because posts and pages that contain more links being more valuable than other pages. It becomes imperative that internal links have immense power to boost SEO.
Value of links
Links help Google not only to understand the website structure and the relationship between content but also assign link value to the different pages with the home page being most valuable as it contains the most backlinks. All links on the home page share the value assigned to that page. Likewise, the link value of the following page will be divided among the links on that page and the pattern continues on other pages. When you link a new blog post to the home page, it acquires more link value than linking it to the category page. Linking posts to the home page make it easy for Google to find it.
Having an internal link strategy for your website is essential, and you must review it regularly for improvement. Adding the right internal links to a page helps Google to understand the relevance of the pages and how the pages related to one another. Most importantly, it helps to convey the value of the page to Google.
Set up an internal link strategy
Before you create an internal link strategy, it is important to understand the website structure that ideally looks like a pyramid with the home page occupying the highest position at the vertex. Below the home page, there are other categories and sections, and as you come down, there are the posts and pages with subcategories in between. The menu of the website typically reflects the website structure.
The next step is to identify the most important content.
Identify your most important content
All content on the website is not equal in importance because some content forms the cornerstone of your website and are most important. It consists of pages and posts you want to rank the best in search results, which are obviously the most important ones. Typically, these are long informative articles and cover everything that is important for the topic while combining insights from different blog posts. You want people to find the content when they are searching for products you specialize in or some topic related to your specialty.
To attract Google towards the content by making it understand that it is the most valuable and essential, you must add enough links to it to enhance its link value. There are various places from where you can link to the cornerstone content and what could be those spots will become clear ongoing through this article.
Add contextual links
You would likely create various articles that revolve around one topic and to gain mileage from it; you must link it to one another so that the search bots can progressively crawl these in sequence. Eventually, viewers and search engines would know the relation between the articles. You can either add links at the end of the post or link it from sentences directly in your copy. In addition, you would like to identify your cornerstone article to Google, which is the best among the lot by adding a link of the cornerstone article to all other articles related to the topic. And linking back from the cornerstone article to the individual posts is equally important.
Add navigational links
The cornerstone article gains authority due to its linking from posts and pages that are topically related. But to make it more authoritative, you must add links to it from the top navigation or home page. Choose the posts and pages that are most important for your business and link it to the cornerstone article. In the process, these posts and pages acquire good link value, and it appears much stronger to search engines.
Link to your taxonomies
If the term taxonomy appears too technical, then you should know that it means tags and categories that are most useful for organizing your website and helps Google to understand what the content is all about. For example, you might have a blog that you want to highlight and to bring it before the search engines you must add internal links to connect it to the relevant category to which it belongs. When you add links to the category and tags, it becomes easy for Google to understand the structure of the blog and visitors can easily navigate their way to the post.
Create links with recent or popular posts
The newest or most popular post of your website is your asset, and you must create internal links to it. For maximum visibility, create these sections in the footer of your website or on the sidebar so that it appears on all posts and pages.
The links help Google to understand the relationship between different pages, content, and posts say the experts at the Los Angeles SEO Agency – Remnant Marketing.
When link value passes on to the new posts from various pages and posts, it receives a boost as it becomes easily accessible to viewers.