Are you looking to increase your company’s profitability from your online presence? The crucial part of your product or service is getting more people to know about it. No matter how good your product is. If no one knows about it, no one will buy it. In this post, we will cover how you can get whatever your B2B company is selling in front of as many people as possible. The strategies discussed here are guaranteed to help you in generating new leads and increase sales. There are Top 7 Lead Generation Techniques to Increase Sales.
You don’t need to have the best product. You don’t need to be the cheapest seller. You don’t need to have the best service provider. All you need to have is the best selling service.
Why lead generation is important?
Lead generation is the most important as well as the most difficult task for any business. It is one of the most important processes of your business and you should constantly evaluate the effectiveness of all you lead generation techniques. Let us now look at the top 7 lead generation techniques to increase the sales.
Top 7 Lead Generation Techniques to Increase Sales
Email marketing is one of the few online marketing channels that have stood the test of time. Email marketing is still at the top spot for many B2B lead generation strategies. One of the biggest trends in email marketing in the current scenario that has generated great results in lead generation is marketing automation.
Sales automation tools like Prospect.io finds and verifies the prospect’s email address. These tools are effective to generate leads that connect with your CRM to enable you to automatically send highly targeted emails to the leads that are personalized to them. The traditional newsletters and email marketing are still important. The ability to capture more data of users and use the behavioral triggers has enabled the B2B marketers to become a lot smarter with how they target the users in the inbox.
By creating the relevant and strong content, and interaction with the clients from microsites businesses have added thousands of new contacts to their pipeline. If even 10 percent of them get converted into leads, this can add a great value to the sales of the business. Content marketing is very broad. So what type of content should B2B companies be focusing to generate new leads? You can experiment with the most common and uncommon tactics. Use microsites, bogging, research reports, infographics to refine your lead generation techniques.
Organic search marketing is one of the most valuable long-term strategies for generating B2B leads. By ranking a handful of keywords on the first rank, you can increase the revenue of the business to manifolds. Getting number one on Google is much harder today than 5 years ago. It’s all a combination of design, conversion rate optimization, content marketing, social media marketing and more.
Social media platform are considered one of the most effective B2B lead generation platforms. Tens of thousands companies use social media for self-promotion but only a handful of companies use social media platforms to nurture new leads and millions of dollars. One of the most effective ways when it comes to generating B2B leads from social media is using Linkedin. Social media marketing is an integral part of content marketing. How successful will your infographics or blogging be if no one follows your company updates on social media?
Improve your Call to Actions
You can improve the positioning of your calls to action by placing the call to action above the fold. It is the space where your webpage is viewable to the user without having to scroll down. You have to be clear what you are offering in your CTA. Be more specific to what your CTA will do. Use images than text only to standout on a web page. Using an image will allow you to show off the offers in a way you can’t convey using the text alone. Place CTA on the most relevant pages. You can place the CTA on the web pages that are most relevant to that offer.
Improve Landing Pages
Always try to keep the messaging consistent on both the CTA and headline of the landing page. If the headline reads differently than the CTA, it might confuse the audience. Be more clear about what you are offering. Improve the positioning of the form. Keep the form above the fold. Keep the form as simple as possible. Your form should match the information your sales team needs from you to make the leads.
Integrating all together
A good lead generation results are the outcomes of willingness to experiment with different tactics and to combine the tactics across the channels. Only with the help of experimenting you can understand what works for you and what not. By using the budget more effectively, you can generate higher returns on your investments.
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I hope these Top 7 Lead Generation Techniques to Increase Sales has helped you in your next lead generation program.