Search engine optimization (SEO) has now become an important part of every booming marketing campaign. If your business is not enjoying any lucrative benefits from your target market, it is crucial that you invest in SEO campaigns. Gone are the days when having an attractive website alone would help you rank well. There is stiff competition on the online space today and businesses should appreciate the significance of the search engines and invest in SEO.
Why is SEO important?
When compared to outbound leads that have a mere 1.7% close rate, SEO leads have a close rate of 14.6%. Outbound leads include mediums such as direct mail and print advertising. Businesses need to get their brand noticed on the virtual space because search is now the major driver of web traffic to websites.
Retailing Today confirms that 81% of consumers carry out an online research before they make a purchase. Therefore, you will be losing out on targeted buyers if your business website does not feature on the SERPs results for the targeted keyword. Businesses should also strive to have better rankings given that 75% of web users never scroll beyond the first page of the SERPs. Therefore, if your website is not ranking on the first page, you will have challenges attracting relevant traffic and even converting.
Role of an SEO specialist in internet marketing
Most startups and small businesses have a limited marketing budget and this is why they tend to ignore SEO or attempt to handle it on their own. It is important to remember that without SEO, all your marketing efforts will not yield the desired results. By investing in the best SEO Phoenix Somoseo expert, many smaller businesses are performing better than established businesses.
Even though hiring an SEO specialist may seem expensive for many business, it will yield long-term results. With the right SEO strategies, your business will enjoy great benefits on the online space. You will have higher rankings, increased traffic to your site, and better conversion rates. Below are reasons why you should hire an SEO specialist to handle your marketing campaigns.
- A fresher outside view
An in-house marketing team will always follow customary techniques because of their past results. They will be afraid to try out new techniques because they are unsure of the results. When you hire an SEO consultant, you will get a new perspective regarding your business from someone who is not emotionally invested in your business. They will give you a true evaluation of the business because they will lose nothing compared to your in-house team.
- Tailored SEO solutions
When running an advertising campaign, SEO should be the foundation. Most businesses have challenges with SEO because they never carry out an audit to determine their SEO needs. When organizations outsource their SEO services, professionals will take the time to evaluate their websites and spot your weaknesses and strengths. As a result, you will get customized SEO strategies that will deliver better results for your business.
- Holistic SEO approach
SEO professionals will provide the best for all your SEO campaigns. They will bring in a surplus of great strategies and techniques that will work to boost the marketing efforts of your company. Some of the strategies used include social media marketing, email marketing, link building, content marketing, local SEO, and many more. With such a comprehensive SEO approach, you will be confident that your business will get a boost.
- Meeting marketing objectives
According to a 2016 eConsultancy report, only 22% of businesses are content with their conversion rates. This is mainly because many businesses focus on the products they sell and the services they offer and abandon their website. Irrespective of how great your product range is, you will not get high conversion rates if you have a poor website design. An SEO consultant will revamp your website and offer relevant content that will appeal to your target audience.
With a holistic advertising campaign provided by a seasoned and skilled SEO professional, you will get the best results. Even though you may achieve results if you have an understanding of SEO, professionals will deliver better results. This is because they work fulltime in the industry and they have the necessary expertise and resources to deliver the desired results. Your website will enjoy better ranking and performance with the expertise offered by an SEO consultant.