2018 has become a big year for SEO and digital marketing, new trends, updates and tools that help optimize our technologies and policies and work well together. This led SEO to a new height, leaving more space for growth in the near future.
Talking about the near future, 2019 is coming soon and every year, new trends, tools and strategies grow in large numbers. Companies like Google are always eager to improve their search services, it is best to ensure that we are able to speed up and build things ready for upcoming changes. Here are some SEO Techniques and strategies that are sure to be big in 2019.
- Make your website mobile friendly
This is one of the SEO tricks that really are not easy to make. Considering how old your website is, it is probably necessary and needs to be rebuilt from a complete redesign or scratch. However, it is important that Google has recently moved to mobile serial number processing. This means that Google will depend on how your devices will be viewed by users on mobile devices.
- Vital SEO Decisions to Make Before Website Design and Build
- Web Design Tips and Tricks to Help Your Business Improve Traffic and Profit
By installing a responsive template you can fix everything on one CMS. However, depending on the plugins you install, some functionality may vary. This is not really a low effort, but definitely, this is a high impact!
AI & Chatbots
AI technology has gradually improved in recent years, fueled by AI Assistants and Chatbots, which help companies, connect between off-hours. Companies like Webtunix are developing AI technology that can communicate with people, the ability to create their own talk samples and implement tasks without user support. Google’s new Duplex application enables this feature on Google’s pixel smartphone, which acts as a testing platform to see if some new technology is capable of being dominant in its current state of affairs.
Chatbots are more frequent in various social media pages and company websites. Usage and integration easily provide ChatBots 24/7 service, make sure that the messages will be able to receive immediate and detailed responses to their inquiries. This has also become an effective solution because it reduces the human workload to some extent.
When news of SEO and digital marketing comes in, the AI technology allows the website more automatically, which gives users a guide that enables them to navigate your website and guide them on the buyer’s journey.
- Increase the share of your pages and posts
If you want to get more traffic to your website, you will have to use social media to get viral. Even if people read your content and, like most things, you probably do not bother to share it if you do not make the process easier.
Share and add buttons to your pages. Focus on your site-related platform rather than as much as possible. Again, if you have CMS, there is a plugin for you!
You can also add CTA to your content. The locked content is a nice SEO strategy called a name. You can unlock with those shares. While locking the content you said, you might consider this title a very bad idea (bad user experience), lock some extra PC, or increase the number of shares/tweets about your site.
- Optimize your title and header
As mentioned in the introduction, I am surprised to see that even though some of my clients have paid a large amount of money for past SEO services, basic optimization things such as keyword research and title optimization have not been done.
This is being said, make sure that your pages are targeted to the right keywords. Search engine optimization has the highest weight of title tags, so make sure your keyword is there. The most important keyword is closest to the nearest. After that, you’ll also need to add appropriate keywords to your title. H1 is the most important title so that it will be the first thing on the page. In most cases, this title is the same, but it does not have to be.
If you have a PPC campaign, you can inspire yourself from that title. Many people think that PPC title is inappropriate for SEO, but the truth is that PPC focuses on conversions in titles, so that SEO can benefit greatly.
The same thing is for the meta description. Optimize the meta description to convince people to click on your link. Make sure you have your keywords, otherwise the chances of showing it are very low.
Once you have grabbed it, you can start targeting multiple keywords with one page. Though this article does not really target multiple keywords, we can say that this title has been optimized for “Effective SEO Technology”, “SEO Technique” and “SEO Technique 2019”.
This is a good thing because you can concentrate on large portions of content rather than a lot of content. Google likes long stuff.
- Voice search is constantly growing
In the past few years, voice search has become an essential component of online search, enhancing AI Assistants and Voice Recordings software. User-friendly and accurate, Voice Search enables users to find instant search results, especially for query-based and accurate search terms.
AI Assistants like Siri and Google Assistant have helped voice search as a viable option, as well as allowing for efficiency in search for efficiency and automating more functions. More and more search engines and AI companies are trying to capitalize on this section and follow and 2019 voice search will become more extensive. When you come to optimize your methodology, the increased focus on exact search terms and long-telegraph keywords will be extremely beneficial in generating maximum traffic to your website.
- Honest and evergreen content
The shock for quality and evergreen content is always the same message every year, but with the SEO developing and developing in the coming months, recent algorithm updates go down the way thinking that only quality content will be searched well, on the occasion of fake news and privacy aggression, website security The real accuracy is now more important than ever.
Creating sincere and reliable content in a successful SEO policy is an important component and allows you to get bigger traffic to your website by using the right tools and targeting the right market. Content should always be informative and helpful for users, and it should contain the right keywords that motivate them to access the content. Since voice search is more relevant, answering questions and how-doing are more relevant now and to create content that’s not quite on Google’s first page.
- Invest in technical SEO
There is a complex growth in websites every year so that more than 2019 and more technical SEO becomes a big area of investment.
- There are some key areas of focus on SEO’s technical side:
Speed: “SEO finds that Google Sites is [easy meaningful painting] easier to find and speed as it gets rewarding for the site rather than once again,” said Cohen’s founder John Henshaw and senior SEO analyst at CBS Interactive.
- Optimize for featured snippets and other Google SERP features
In addition to optimizing for your own website, you also need to optimize for the Google search experience in 2019.
Portland’s CEO and founder Ian Laurie said, “Nobody knows who answer boxes, recipes, knowledge graphs, carousels, and any other things come out of organic traffic.” “This makes SEO even more important, because the higher the exposure to the SERP, the more complex click becomes.”
This means that the special snippet (AKA, position zero) optimization and other Google search features will be an important trend – and in 2019 it’s more important than ever.
Avani Shah is a Marketing Manager at TemplateTrip. She is a resident of India. Avani is also experienced in Prestashop Responsive Themes, WordPress Ecommerce Themes, Open Cart Themes. She also likes to share her thoughts, on SEO, Digital Marketing, Email Marketing, Web Development.