If you running a site or blog, it is important you know your site ranking, daily page views, page ranking and much more. Google Analytics is the best tool to track traffic on your site. Additionally, you can track your site traffic, bounce rate, the total number of page views, Real-time data analysis, sales, conversions and many other things. Besides this, if you setup Analytics for your site then you may also notice one thing which is Bounce Rate. Today we will talk about what is Bounce Rate in Google Analytics and you can improve it.
What is Bounce Rate in Google Analytics?
Bounce Rate in Google Analytics is single page session on your website. It is calculated specifically as a session that triggers only a single request to the Analytics server.
According to Google, a bounce rate is a percentage of visitors to a particular website who navigate away from the site after viewing only one page.
Wikipedia defines a bounce rate is a percentage of visitors who enter the site and then leave rather than continuing on to view other pages within the same site.
In short, a Bounce Rate in Google Analytics is a percentage of people who view only single page of your website in one session and leaves the website without visiting any other page.
A session timeout is usually of 30 minutes. It means if a user visit your site and does not visit any other page of your site in within one session then that is considered is a bounce.
How to Calculate Bounce Rate in Google Analytics?
Bounce Rate = a total number of visits viewing one page / Total entries to page ≤ the average variable page load speed.
Rb = Bounce rate
Tv = Total number of visits viewing one page only
Te = Total entries to page
Ps = Average variable page load speed
Rb = Ps
How is Bounce Rate Important for your site?
Bounce rate is very important metrics for a website. It helps to know whether people like your website or not. If you have good bounce rate, it means your site is quite popular and engaging. On another hand, high bounce rate means your site is not of people’s interest. This is not good for your business.
As I already told you above, you can check Bounce Rate in Google Analytics. For that just log in to Analytics Dashboard.
Measurements of Bounce Rate in Google Analytics
When you see a percentage of Bounce Rate in Google Analytics, if it lies between 30-40, it means you have good bounce rate. If the percentage falls between 41-55 then you have average bounce rate but it feels between 55-70 it means your site bounce rate is more than average. Besides if the percentage exceeds 90% it means your site has high bounce rate.
However, a good bounce rate indicates your site is excellent. You have good traffic on your site and people like the information you deliver to them.
Besides, average bounce rate lies between 41-70 which means your site has relevant content but you still need to make some improvements in your site to provide quality data.
On contrary, high bounce rate means your website or content is not good enough to deliver helpful information to visitors. Additionally, it is the sign of poor performance.
It means your site gets failed to grab people attention. You need to work on your site to make it attractive. So, it can influence people and make them engage with your site. But before taking any step you must the reason for high bounce rate of your site.
Reasons for High Bounce Rate in Google Analytics
- High Page Loading Time
- Low-quality content
- Website is not responsive
- Site contains broken links
- Poor Navigations
- Too many advertisements
- Don’t have any button or option to share content on social media.
- Difficult to read content because of fonts
- Don’t have any CTA on your site
- Unhelpful Content
- Poor website design
These are main reasons for high bounce rate. You can make changes to your site by analyzing these things. By improving these things, you can reduce high bounce rate of your site.
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It is very important to have a good bounce rate of your site. A high bounce rate search engine ranking. Check your site Bounce Rate in Google Analytics. If you have high bounce rate, you need to make certain changes in your site. Besides, you can read my previous articles to know “How to Reduce Bounce Rate”.
I hope this article helps you deliver information about Bounce Rate in Google Analytics. If you want to ask something, please leave us a comment below.
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