High Bounce rate indicates that a king share of people leaves your site from landing pages without engaging to your content or clicking on any other page. However, you can find your website bounce rate with the help of Google Analytics. No blogger or website owner wants that visitor to leave their site from the landing page or from the same page from where they entered. Every person who has a blog or website wants their visitors to get engaged & interested in their site. If your site is having high bounce rate then you must know the Reasons For High Bounce Rate.
If visitors are leaving their site from the landing page then it means something is wrong with you site. There could be so many reasons for high bounce rate of your website. You should know about it so you can make some change in your site. If you are looking for top most reasons for high bounce rate, then you are at right place. Here are Top 6 reasons for High Bounce Rate.
Top 6 Reasons For High Bounce Rate
Too Many Advertisements
If your site is stuffed with too many advertisements then this could be one of the main reasons for high bounce rate of your website. There are many people who put lots of advertisements on their site to monetize their site or blog. It may be helpful for them to earn some revenue but people usually hate website with too many ads. They make visitors leave your website.
Page Loading Time
No one like those websites which takes too much time to load. If a website takes more than 3-4 seconds to open then people will leave that site at that moment. Usually, large images make your website slower. If your site does not load immediately then you will lose your traffic.
Navigation has a great impact on the success of any website. Additionally, it affects users-friendliness & conversions. If your site has poor navigation then it is one of the reasons for high bounce rate. Besides, if your site is clutter with too many things on a single page and doesn’t allow a visitor to easily navigates between different pages of your website then this makes away your visitors from your website.
The user only visits a site when they look for something or a solution to their problem. But if they don’t find quality or helpful content on your site then they will leave your site immediately. Also, copied & irrelevant content also makes them leave your site. Unhelpful content leaves a negative impact on your site.
Pop-ups are which annoy the visitors most. Most of the people hate website which makes them irritate with useless & irrelevant pop-ups. Pop-ups simple distracts visitors from the content they are interested in. It affects conversion rates. Additionally, they might not visit your site again.
Poor Website Design
Website design is the first thing which visitors notice on your site. If your website design is not visually appealing then you may lose your visitors. Besides, if your site is clutter with too many cheesy animations, 3D effects or widgets then it makes your site unpleasant. Moreover, it gives a bad user-experience which leaves a negative impact on your site.
These are primary reasons for high bounce rate.
I Hope this article helps you evaluate the reasons for high bounce rate. In my next article, I will tell you how to reduce bounce rate. If you have any query regarding this post, feel free to ask via comments.
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