Latest Updates of Google for SERP

Latest Updates of Google for SERP

Latest Updates of Google for SERP

Google is updating its ranking algorithms very frequently. Some updates are very minor while others have a huge impact on the SERP (Search Engine Results Page). In this article, we are going to discuss some of the major updates that had a major impact on the ranking of the websites. We will be providing information about the main features of updates and tips to adjust according to that update.

Latest Updates of Google for SERP


The Panda was launched on 24 Feb 2011. It was launched to tackle the issues like plagiarized or duplicate content, spam generated by the user and keyword stuffing. The working of Panda is based on the fact that it assigns a ‘quality score’ to the webpages. Google used the quality score as the ranking factor of the websites. Initially, Google introduced Panda as filter rather than the Google ranking algorithm. But in Jan 2016, it was merged with the core algorithm.

Tips to cope up with the latest updates:

  • No scrapped content
  • Do not use same keywords on multiple pages
  • Avoid pages that have less content (1-2) paragraphs only
  • Try to make fresh content


Penguin was launched on 24 April 2012. The Penguin was launched to handle spam or irrelevant links and also the links that are having extra optimized anchor text. Penguin tends to lower the rank of the websites whose links it finds spam and manipulative. Penguin works in real time. It also marks the websites that are spamming the Google’s search results. It also decreases the ranking of the websites that are using Black hat techniques.

Tips to cope up with the latest updates: 

  • Do not use spam or relevant links
  • Avoid manipulating Google’s search
  • Do not buy links through wrong practices
  • Avoid using Black hat techniques


Hummingbird was launched in 22 August, 2013. The main aim of Hummingbird is to avoid keyword stuffing and low-quality content. Hummingbird makes the intent behind the search more important. Hummingbird makes it possible for a website to rank if it matches the intent behind the search. It does not matter if it includes the keyword or not. This has been possible with the help of natural language processing.

Tips to cope up with the latest updates: 

  • Avoid keyword stuffiing
  • Use high-quality content
  • Use Long tail keywords
  • Focus more on the concept, not keywords.


The Pigeon was launched on 24 July 2014. The main aim of Pigeon is to deal with poor on-page and off-page SEO techniques. Pigeon has effect mostly on the searches that are based on the location. The update interlinked local algorithms with core algorithm. Pigeon update gives preference to the local search results thereby making it important for local businesses.

Tips to cope up with the latest updates: 

  • Local results matter more than global results
  • Avoid over optimizing the websites
  • A good doamin name matters most

5. RankBrain 

Google’s RankBrain algorithm was launched on October 26, 2015. The main aim of RankBrain was to understand the intent behind the search, search the best possible search results in response to queries. RankBrain is a part of Google’s Hummingbird algorithm. It is based on the machine learning algorithm that can understand the intent behind the search. According to Google, RankBrain is the third most important factor in ranking the websites.

Tips to cope up with Latest Updates of Google for SERP: 

  • Optimize the content
  • Understand the intent behind the keywords
  • Use relevant terms and concepts


Possum was introduced on September 1, 2016. Possum ensures that local searches get more preference depending upon the location of the searcher. The more closer business addresses are likely to come up in the search engine results page. It also provides a variety of results for very similar queries. Possum not only helped the local business but also the businesses that are away from the nearby location.

Tips to cope up with the latest updates: 

  • Adjust keywords to be location specific
  • Expand the keywords listed
  • Add the exact location of your business in Google

7. Fred

Fred was launched on 8 March, 2017. Fread was introduced to encounter the poor and advertisement specific content or the content that contained too much adds. Fred targeted the content that violates Google’s webmaster’s guidelines. Fred affected the low quality content that is written mainly for the purpose of revenue generation.

Tips to cope up with the latest updates:

  • Use good quality content
  • Write for the audience, not for revenue generation
  • Show good quality advertisements that are relevant also

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Google has improved the SERP by introducing various updates every now and then. This ensures that users get good and relevant results at the top of search result pages. It has also eliminated the unethical techniques like keyword stuffing, spam URLs, poor quality content etc. On the other hand, it has helped businesses that are using good quality content and ethical techniques to get at the top of the search engine result page. While running SEO campaigns, it is important that digital marketers are well aware about the various Google updates in SERP.

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