Hey !! Are you running a website or want to promote your products? Great !
And also you must be wondering what is email marketing and why to use it? Don’t worry I will tell everything in brief as per my experience. After that, you will be able to do this by your own and promote products effectively.
Useful Guidelines For Successful Email Marketing
In your house you must see many advertisements in newspaper, in pamphlets and many other in the form of paper and every person who invest for this ad must want that the everyone must have a look on the ad and buy their products but only a few people read and like the ad according to their choice and need, because of this lots of money goes in vain which is spent by marketer. There are some Guidelines For Successful Email Marketing, which you have to follow.
For investing the money in the right way for advertising your product in very important for any marketer. For this, you need to connect with the target audience so that your money and time never goes waste. One way for this is online marketing of a product that means the sale of a product online on a website related to that product which is very effective for marketing.
There are numerous ways to promote a website and many ways to increase the rank of a website like SEO, Social Media Optimization(SMO), Search Engine Marketing(SEM), Social Media Marketing(SMM), Video Marketing and much more. If you are a newbie in Digital marketing, then Read this Article to Know About SEO, SMO, SEM, and SMM.
There are around 43 categories of marketing and they all are very useful to increase the website ranking. But among all the tools of marketing, One which is the best for business growth is Email Marketing which has generated the highest ROI for last ten years. That is the reason its the most popular marketing technique used by marketers.
For a successful marketing of a product, a marketer must need to connect with the target audience in a highly personalized way. The one who become successful in achieving this, can generate the best revenue for their business.
What is Email Marketing?
Since the invent of Internet in the world, Email has become one of the essential tool for promoting your business and also a way to communicate with other people all around the world.
Email Marketing is a kind of direct digital marketing via electronic mail (E-Mail) as a way to connect with the consumer directly for advertisement of products.
In simple terms, it is a way to reach target customers directly at a very low cost than other forms of advertisement or media exposure.In a broad sense, Every commercial message sends to the current or potential customer is called as Email Marketing. This is also referred to sending emails to a group of people for convincing them to purchase your product or to the current customer to enhance the relationship with them in terms of building long-term loyalty and brand reputation with them.
Why should you do Email Marketing?
Nowadays every marketer wants to generate the high revenue for his company by investing less money for advertisement of products. For this, they need to connect with their customer in a highly effective way so that the customers can pay attention towards advertisement of products and purchase them. For this email marketing is one of the best tools which can generate high revenue with low investment. For example, with investing of only $1, email marketing can generate highest ROI OF $38. No other marketing strategy can generate this revenue.
Apart from this, there are also many other reason for using email marketing which are given below:
- There is effective and high response rate of email marketing than direct mailing and also one can track the response of emails and decide weather this marketing strategy is going well or not, if not add changes to make it better.
- Email can highlight special offers and new products and then prompt recipients to click through to the website.
- It helps you to reach your target customers. With the help of email marketing software, one can maintain the email list of customers that has been segmented on basis of different factors like customer’s likes and dislikes, their spending habits, their length of time addresses have been on the list and many others factors.
- With the help of email marketing, you can remain in touch with current customers while making new customers and convince them to buy new products.
- Email marketing is very fast and cost effective, as it generates average 3800% return on investing for a business as compared to any other marketing strategy.
- It is highly preferred to send promotional content as compare to any other social media. According to a survey, 72% people find it convenient to receive promotional content through email whereas only 17% people who prefer to receive it through social media forms.
- Email allows you to send a large amount of content, whether it is a form of video, audio, document or any number of images.
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