SEO ( Search Engine Optimization) is the technique of improving the quantity and quality of traffic on the website. The main aim of SEO is to drive more traffic to the website from the search engines like Google, Yahoo, Bing etc by improving the ranking of the website. In this article, read How to Improve Website Visibility Using On-Page SEO Techniques.
Why is SEO important?
Every business wants its website to appears on the first page of the search results. But only a few are able to make it to the top of search result pages. This is the power of good SEO techniques.
Many are saying that SEO is dead and it has no relevance due to the recent advancements in the search engine algorithms. But this is not true. SEO is important as it was and it will always be important in the ranking of websites.
Types of SEO
SEO is broadly Classified into following two types:
- On-Page SEO
- Off-Page SEO
Let us discuss the basic difference between the two.
On-page SEO is done on the website or blog itself. On-page SEO includes many techniques like keyword optimization, title tags, meta tag descriptions and image alt attributes. On-page SEO does not require any external interference. On-page SEO Includes the minor changes in HTML Code and Website Content.
Important Article: What is On-Page SEO and its Benefits
The off page SEO technique is the type of optimization that is done outside of the website or blog. Off page SEO require external involvement most of the times. Link building, backlinking, blogger outreach are some of the examples of off page SEO. In this article, we will confine ourselves to the on-page SEO techniques only.
Now we will discuss that how we can improve the website visibility using On-Page SEO Techniques.
1.SEO friendly URLs
The first technique to improve the website visibility is to use SEO friendly URL. Keep your URLs short and simple. Google analytics has shown that URLs having three to five words tends to rank higher in the search results. Avoid using big or dynamic URLs. Also, try to include your target keyword in the URL itself.
- Keep the blog post title in the h1 tag
Always keep your blog post’s title in the h1 tag. Search engine crawlers are looking for h1 tags in the articles. They consider h1 HTML tags as the title of the article. If you are using WordPress, then you do not have to worry as WordPress keeps all the blog post titles in the h1 tags by default.
3. Use keyword in the title beginning
Always try to include your focused keyword in the title itself. That too at the beginning of your title. Search engines crawlers are constantly looking for the keywords. The more near your keyword from the beginning, the better rank you will get in search engine results.
4. Use multimedia content
No one loves to read the text only on any blog or website. The website should be rich in terms of multimedia. It must include catchy images, informative videos or audio notes. This makes reading more interactive and interesting. This is an indirect way as with the help of images or videos, the user might spend more time on your website. The more time user spends on your website, better the ranking you will get.
5. Optimize the Meta Description
Although meta descriptions do not impact the ranking directly, it plays an important role in the click-through rate. Most of the users read meta description before reading the content. If they do not find their keywords in the meta description, it is most likely that they would not click the link. If meta description is no provided, search engines will automatically get the meta description from the blog text. So include the keyword phrases matching the search of the user.
6. Add LSI Keywords
After the Hummingbird update, Google algorithms have started focusing on the relevancy of the content. Gone are the days when by using only one keyword in the whole article can rank you on the first page. But this is not the case now. Now you have to use LSI (Latent Semantic Indexing Keywords) to enhance the keyword searches. LSI keywords strengthen your focused keyword that helps search engine to understand the intent better.
7. Use keyword in the First 100 words
While writing an article, it should be kept in mind that focused keyword should always be placed in the first 100 words. The benefit of putting the keyword in first 100 words is that Google will right away get to know what the article is all about.
8. Optimize your images
Images and videos take about 65 percent of the load time of the website. No one likes to wait too long for the website to get loaded. From 2018, Google algorithm has included loading speed of the website as a ranking factor. So it is always advisable to optimize the images used on the website.
- Beginner’s Guide About Search Engine Optimization and SEO Techniques?
- What is Search Engine Results Page (SERP)
- Difference between On-Page and Off-Page SEO 2018?
- What are Benefits of Internal Linking For SEO
- Smart SEO Goals in 2018
In this article, we discussed how we can Improve Website Visibility Using On-Page SEO Techniques. Use these techniques on your website or blog and you will definitely witness the improvement in the ranking of your website. To get at the first page of the search results, you need to have patience. Be patient and persistent in your approach. Also, try to implement new techniques for improving the ranking and note which technique worked best for you.