On-Page SEO Guide For Beginners To Rank On The First Page
We’ve all read dozens, if not hundreds, of articles about SEO online. It’s probably no surprise that you’ve taken in countless On-Page SEO Guide tips and tricks. It has even cost you a lot of money to pay that “expert” to implement an SEO strategy that matches your goals. Then you realise: after reading, learning, and strategising, nothing has actually been accomplished. Is that because you are intimidated? Maybe you’re not on top of your responsibilities.
A Brief Introduction about on-page SEO guide
No matter what, there’s no excuse for dragging your feet when it comes to on-page SEO. You can bring countless visitors and customers directly to your website with an on-page SEO guide. It depends only on you how you handle on-page SEO: You get to set up how each page should be organised and written. You determine the target audience for each page. And you get to decide which keywords and phrases you are going to focus on.
We built this On-Page SEO Guide to help you with the SEO strategies so that all you have to do is get started.
What Is On-Page SEO?
On-page SEO, also known as on-site SEO, involves optimising your page’s content (both the written words and HTML source code) to make it as search engine friendly as possible.
To ensure that your page matches with relevant search queries, you should make the content easy to understand for Google, Bing, and the other search engines. With on-page SEO, the content on the page is organised so that search engine crawlers going over the material know what to look for and can categorise the page accordingly.
Why is on-page SEO important?
The goal of on-page SEO is to tell Google how you provide value to your visitors and customers by providing as much information as possible about your website. Search engine optimisation helps you optimise your site to appeal to both human eyes and bots.
Designing and publishing your website isn’t enough – you need to optimise it to rank high and attract new traffic. Unlike off-page and technical SEO elements, website visitors can see on-page SEO and affect their experience directly (as opposed to the effect of off-page and technical SEO elements).
Since you are responsible for everything related to on-page SEO, you must follow best practices.
Beginners Checklist: On-page SEO Guide to Rank on First Page
You will find it extremely hard to rank well for your target keywords if you do not implement best practices for on-page SEO. The ability to optimise a website’s on-page remains, and always will, a prerequisite for great SEO results.
SEO steps might feel daunting initially, but once you get comfortable with these steps, they will remain at your fingertips. As we go through this section, we will provide a step-by-step checklist for your on-page SEO Guide to rank on the front page of Google.
- Creating SEO Content
In order to understand how to make ‘technical’ optimisations like putting keywords here and there, you need quality content that Google will want to rank. To do this, you will need to place emphasis on your target keyword. Following are four things to consider while creating SEO Content.
- Be Relevant
It’s vital to align your content with search intent in order to achieve on-page optimisation. You have little chance of ranking if you do not provide searchers with what they want. Google, which is the world’s leading search engine, understands search intent better than anyone else. The best part is to start is by analysing the three Cs of search intent are:
- Content format
- Content angle
2. Be thorough
It’s vital that your content broadly matches search intent, but this strategy is rarely enough. Google’s first page of results depends on whether or not a website delivers on its promises. That means it must cover everything users expect and wish to see. You need to analyse the top-ranking pages that contain relevant content for a better understanding of your content.
3. Be unique
Even though we’ve covered everything necessary for your content, you still have some creative freedom. You need to deliver what searchers want, but you should also bring something new to the table. Otherwise, your content will be the same as everyone else’s. People will avoid linking to another piece of content they see elsewhere.
4. Be clear
The best content on the planet won’t matter if it’s unclear or aligns well with search intent. Search engines should make it as easy as possible for users to find the information they seek. If you cover everything people would like to learn on your page but they cannot find it, they will click the back button to look for a clearer and easy-to-digest page.
5. Optimise your Content
Creating content that both Google and searchers are looking for is a difficult task. At this point, all that remains is optimising the ‘technical’ stuff like meta tags and URLs. Your page will stand out to Google and searchers with this information and help make it clear that it’s the best result. Check out this quick checklist.
- Include your keyword in the title
The title of a page is generally wrapped in an H1 tag. It’s probably why having your keyword in the title has been conventional wisdom for so long.
- Ensure your URLs are descriptive and short
Short and descriptive URLs are better so that searchers know what the site is about prior to clicking. Most CMSs allow you to change the URL slug easily and set your target keyword there is often simplest.
- Optimise your title tag
Title tags appear in search results, so having a compelling one is important. It is often easiest to create one by setting it as the title of your post or page. We tend to do that in nearly all of our posts.
- Ensure your meta description is compelling
In the SERP, Google often displays the meta description of a page as the descriptive snippet. Although meta descriptions aren’t ranking factors, they can still generate a lot of clicks and traffic if written well.
- Optimise your images
The use of images in Google image searches can increase traffic to your website. For optimising your images, here are three steps.
a) Name images appropriately
The image’s filename gives Google input about its subject matter, so terracottapot.jpg is preferable to IMG_85990045.jpg.
b) Use descriptive alt text
In HTML, alt text describes an image using tags with <img> tags. Google recommends creating alt text that is information-rich, useful, and in context with the page’s content. Alt text does not appear on a page itself, and it appears as follows:
<img src=”https://yourdomain.com/terracottapot.jpg” alt=”terracottapot”>
c) Compress images
By compressing images, it is possible to make them smaller and load them faster. It’s important because mobile and desktop search results are affected by page speed.
- Include internal and external links
Visitors can navigate your website and find more information by linking to relevant internal and external resources. Still, some say internal and external links hurt SEO. There is no truth to this. The link to another website won’t hurt your SEO in any way.
6. Advanced on-page SEO Guide for SEO Optimisation
As you can see, everything we just talked about is enough for optimising pages well. However, you can also do other things to optimise your web page well. The following are some advanced optimisations to help you if you already rank well and want to push it higher or just want to take it to the next level.
- Optimise for featured snippets
The featured snippet is a type of SERP feature that generally appears near the top of the search results list. A short excerpt from a page with the highest ranking is used to answer the searcher’s question. It’s possible to gain the top ranking by winning a snippet since it’s sourced from a page in search results.
- Embed link magnets
A link’s importance in Google ranking remains constant. Links are off-page SEO, not on-page SEO, but you can entice more links when you include links in your content.
- Get rich snippets with schema markup
Under the title, description, and URL of search results are rich snippets with additional information. Google, for example, displays product ratings, cooking time, and calorie information for recipe pages. This information is taken from structured data found by Google on the page referred to as schema markup.
- Improve topical relevance
According to Google, pages that contain other relevant content besides a keyword will rank higher for a search query. For instance, if you’re writing about cats, listing breeds will probably rank higher for a query that involves cats.
7. Use Keyword Explorer
In Keywords Explorer, you will find a report listing keywords and phrases mentioned frequently by the top 100 ranking pages. Just type in the target keyword for a quick glance at what top-ranking pages cover.
- A Brief Guide on On-Page SEO – Everything You Need to Know
- What is On-Page SEO and its Benefits
- Difference between On-Page and Off-Page SEO 2018?
- What is Search Engine Results Page (SERP) – SEO Guide
- How to Improve Website Visibility Using On-Page SEO Techniques?
We hope this on-page SEO guide is helpful for you. Search engine optimisation isn’t a one-time process. This is something you need to keep improving. Throughout the months (or years) to come, this On-Page SEO Guide will help you to implement your SEO strategy.