If your site is having high bounce rate then you must know why people leave your site from the entrance page. In my last article, I told you about the Top 6 reason for high bounce rate. Today we will discuss Top 15 Ways to Reduce Bounce Rate.
I have seen many people who are confused about bounce rate. Bounce rate is very important part of a website. According to Google, Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page.
Similarly, Google Analytics defines bounce rate is a single-page session on your site which is a percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.
In short, Bounce rate is the percentage of people left your site from the landing page without interacting with other pages. You can analyze your site tariff with the help of Google Analytics.
Without further ado, let’s discuss Top 15 Ways to Reduce Bounce rate.
Top 15 Ways to Reduce Bounce Rate
Nowadays, more than 90% of people browse the internet on their mobile phones to visit different sites. Additionally, according to Analytics, most of the traffic and conversion come from the mobile site. If your site is not responsive then the content will not display accurately. Also, it will make your site look clumsy. So, make sure that your website is responsive & optimize with different browsers and devices.
Remove Broken Links
Broken links are dead pages of website or pages that don’t work. If your site is containing too many broken links then this leaves a negative impact on your visitors. Also, this one of the main reasons of high bounce rate. This is an article that will help you To Find And Fix Broken Links On WordPress Blog.
You should analyze your site and web pages regularly to find broken link. If your site contains any broken link, you need to fix it. It is one of the effective ways to Reduce Bounce Rate. Moreover, it increases your site ranking in search results.
Make it easy for people to navigate between different pages of your site. People don’t like to visit a website which has an improper navigation. You can use breadcrumbs to make it easier for people to track the location on your website. Also, place your navigation properly so they can easily view different pages of your website. If you don’t have an idea about it read this article: What are Breadcrumbs Navigation and How They Help in SEO
You must choose your website theme very carefully. People leave websites which have a poor design. Besides, it is first thing people notice on your site. If you use very bright color for your site this will make people leave your site. You can buy the themes from here as well: Buy WordPress Theme
Also, this one of the main reason of high bounce rate. So, choose a professional theme which is visually appealing. Additionally, the theme should be relevant to your content. It is one of the best ways to Reduce Bounce Rate.
Most of the people hate pop-ups. They find it most annoying part of a website. Apart from these, some pop-ups which also increase sign-ups & conversion.
If you want to use any pop-up on your site then don’t use too many pop-ups. Also, make them worthful for people. This will help to grab people intention on your site. Besides, irrelevant pop-up makes them away from your site. So, I will recommend you avoid irrelevant pop-ups on your site.
In certain cases, people like content on the page from where they entered. After getting enough information, they leave your site. This is also considered as a bounce rate. But if you show related articles at the end of your post then this will help engage the visitors to keep them on your site for a long time.
Further, it is one of the powerful ways to Reduce Bounce Rate. I also show related article in my every post to keep the visitors on my site for a long time.
Most of the people place too many ads on their site to make money. But people don’t like the website which is stuffed with too many ads. It is one of the main reasons of high bounce rate. Therefore, don’t place too many ads on your site and also place ads very carefully. This will help to reduce bounce rate.
Internet linking is the best practice of SEO to increase a site ranking in organic results. Also, it Reduces Bounce Rate. If you add internal links on your posts or web page, this will make your visitors engage with your site. Moreover, it helps in increasing click-through rates.
It is one of the important factors in reducing bounce rate. People don’t like to wait. If a site takes too much time to open then you leave the site immediately. So, don’t make your visitors wait. Optimize your page speed; this will increase the chances of getting more page views.
You should create engaging content for your visitors. Never copy your content form others. Keep your content fresh and informative. There is no use of writing a long post if it does not deliver the useful information to your visitors. Additionally, you should write quality content to engage the audience to your site. It will help to Reduce Bounce Rate to a great extent.
People don’t like to view posts which are not well-formatted. Make your content easily readable. Always follow a proper structure for your post. Try to keep your paragraphs length short because people don’t like to read long paragraphs.
Besides, I will suggest you add subheading, bullets in your posts. This increases the readability of content. Don’t choose fancy fonts while writing a post. If your use professional fonts for your content this will make it easy for visitors to read your post.
Add CTA (Call-to-Action)
According to some reports, it has been found that more than 60% website failed to generated business because they didn’t include CTA on their website. Also, it is one the primary reasons for low conversion and high bounce rate.
It is very important to add optimized CTA in your website. It helps your visitors to take any action on your site such as signup if they like your post. It helps to Reduce Bounce Rate and increase conversion on your site.
Internal search helps users to find something within a site. If you add internal search on your site, it will help people to quickly find the information they are looking for. For instance, I have enabled internal search on my site. Moreover, you can add a google custom search box in your site to Reduce Bounce Rate.
Infographics are powerful way to engage audience to your site. An Infographic is basically a visual representation of data or some information. With infographics, you can express an idea to others with short text and relevant images. I will recommend you add infographics in your post to reach your audience. People quickly understand the content through infographics. It is useful technique to Reduce Bounce Rate and make your visitors turn into leads.
Easy to Share
There are many people who fond of sharing stuff on social media if they find it interesting. So, make it easy for people to share your content on social media. Doing this will definitely Reduce Bounce Rate of your site. There are many plugins available online which allow you create social media buttons and make it easy to share your content with others.
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I have shared Top 15 Ways to Reduce Bounce Rate. It is very important to have a good bounce rate of your website. If your try these techniques, you will surely get success. Further, it will help to boost conversion rate of your site.
Above all, quality content is the most important factor to Reduce Bounce Rate. Without quality content, you cannot expect to have good traffic on your site.
If you find these Top 15 Ways to Reduce Bounce Rate helpfully, please share your experience with us.
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