Online business owners and entrepreneurs are always working on their website management and changes! Sometimes, they have to determine a new domain they intend to purchase or how do they want to update their existing website. Regardless of your choice, it is essential to avert any dangerous SEO problems. The website re-launches, particularly the ones that include a domain change, might suspend a company’s online presence and also affect sales that arise from search in a negative manner.
SEO Check Points to Consider While Migrating Your Website
It is essential to secure the search equity that you have built with such hard work. And while doing this, you also have the chance to discover new scopes for optimization, if you plan the transition strategically. For this, you might have to reach out to an SEO agency that provides you with effective website migration solutions along with experienced website copywriters. And as you go ahead with this website migration, it is essential to make a couple of SEO checks. Three important pointers are as follows:
You should be well informed about your website
At the time of a website migration or update, the possibility of a URL change is evident. And if that does not get managed well, it might lead to a detrimental loss of individual page ranks, leading to a complete loss of the overall website visibility in the search engines. If you don’t want to again build your search authority right from the start, it’s essential that the webmasters update the search engines of any URL change.
You can start by making a complete URL list of your present website. Recognize the pages that will get rerouted with a permanent 301 redirect. There will be times when the webmasters might skip executing the redirects for those pages having less traffic. But experts suggest that it is essential to re-direct all the site pages that undergo a URL change. Furthermore, the URL’s might also have some value to provide for the SEO signals and internal linking.
Evaluate the inbound links
Your inbound links are useful for creating domain authority of the web pages that get searched. So, when there’s an URL change, all the links which point to the online content must get updated. So, go ahead and conduct an audit for the inbound links to check the link profile and also develop a page-list that can get reclaimed. After that, you can manage the outcome keeping in mind the sites that show more relevance and domain authority. Usually, direct links get more preference than the indirect links. It is because they carry minimal moving parts and can offer a clear, quick link to the content.
Get an SEO audit done
When you conduct an SEO audit, it can help you know your strengths, risks, opportunities, and weaknesses in the existing website. And you can make smart use of this know-how to create a roadmap of everything that should get carried over with the website migration. Also, use the roadmap to decide what should get discarded. You can analyze and determine the areas where your brand requires improvement and know the optimization tactics. It will help you to make all the necessary changes in the website.
- SEMRush Review: How SEMRush Can Boost Your Website’s SEO
- The Key To Writing Strong SEO Titles
- 4 Easy Ways to Improve Your SEO
- What is On-Page SEO and its Benefits
- Top 8 Tips to Write SEO Friendly Articles
Website migration is a crucial process and should get done with complete accuracy! And when you keep in mind the above-discussed SEO checkpoints, you can use this website migration to your advantage.